Thursday, May 6, 2010

Mother's Day and Corporate Giving- Surprising Similarities

                                              Photo courtesy of Ludwig Interior Design

Happy Mother's Day.
Funny thing about Mother's Day. Why do some people panic, not knowing what to get, while others know exactly how to show their appreciation?
I liken the dilemma to corporate recognition. Some companies know what recognition inspires and shows appreciation while others have no idea their choices are leaving people confused and disappointed.
One of the most important things one can do for Mom and for employees and customers is ensure your message is genuine.
How?
Handwrite a note of thanks - doesn't have to be with a quill and ink, just add a few more lines than your name.
There are numerous websites that have quotes for Moms - better yet, choose an author you know your Mom enjoys.
For your employees - be specific in your thanks so they know why you are thanking them. This reinforces a specific task or performance they'll want to repeat.
Again if the creative juices aren't flowing, visit a 'quotation' website for a suitable phrase.
For customers - a handwritten note thanking them for their business goes a long way.
So send your appreciation the good 'ol fashion way- with pen and paper!

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