Thursday, December 4, 2008

It is all in the delivery...

One of our most popular Ready to Give gifts, as the meaningful symbolism works for so many occasions.

During a recent follow up with a customer after her event, I learned that, while she loved the gifts, in her presentation to the recipients she felt perhaps she didn't communicate the symbolism of the gift as well as I had with her. A great lesson learned for both of us.

Helping our clients present their gift to best showcase the meaning behind it is as important as the gift itself. I learned that sharing our excitement and symbolism comes naturally to me because this is what I do. For our clients, that is why they have come to us - they are experts in what they do, and we provide the expertise to help them recognize those most important to their success, clearly and effortlessly.

With this in mind, we are now providing easy techniques and tools to our clients to ensure their gifts continue the experience effortlessly and with meaning, as intended.

Here are a few tips to ensure that when presenting gifts, they are received with as much meaning and value as the thought you put into them.

  1. When presenting your gift to an individual or a group, tell a short story of why you chose this gift- the symbolism, how it ties in with the occasion, and how they can benefit from the piece in their home or office. Make it easy for them to understand the relevance.

  2. If the gift is delivered or presented in a hotel room, ensure a story card is included to speak to the symbolism and why you chose the gift for them.
    For example:
    "I chose this basket made of FSC-certified cherry wood that was hand-made by an artisan in a time-honored tradition a hundred years old, because it reminded me of our working together for a better planet and creating a bounty of opportunity as we continue to work together. I hope you enjoy this basket and it reminds you of our time together, as well. Yours to enjoy filled with seasonal fruit, or simply displayed at your home. Each piece is hand-signed by the artist for you on the bottom of the basket. Thank you again. And enjoy.”

I am grateful for the opportunity to share this as it is an important part of the giving process.
Readers, what are your thoughts or questions about the giving process? Please feel free to post your comments and questions below.


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